About me

My name is Indi, and I'm the founder and CEO of Jaivi. Until about a year ago, I worked in London for one of the best known brands in cosmetics worldwide. My passion for natural ingredients led me to explore the traditions of my Indian heritage. There I discovered a wealth of incredible natural pigments and the idea of Jaivi was born. A year on, we've got a small range of fantastic natural cosmetics in truly contemporary colors - and you seem to love it as much as I do! Based in San Francisco, Jaivi is growing fast, reaching more and more customers worldwide with an ever-increasing selection of natural, toxin-free cosmetics.

I'm also the fictional entrepreneur at the heart of Frankly eCommerce - an online program that teaches ecommerce merchants how to sell better online. Unfortunately, Jaivi is just a make-believe brand (for now, anyway), invented as a case-study with which real-life ecommerce experts can interact, offering the most up-to-date and relevant advice available. To find out more about Frankly eCommerce and see how my story evolves, click here.